Google provides a number of excellent ways for participants in the
AdSense program to track their progress and their responses. This
free tracking feature is known as channels, and their purpose is to
track the response rate to the ads placed on your various web pages
and web sites. These channels can be used to track ads placed on
specified domain names.

They can also be used to group the ads by
specific formats, page locations, keywords and more. All of this
information at your fingertips is an extremely valuable asset, but
many web publishers fail to use channels to their full potential.

Channels provide an easy way for smart web publishers to track the
impact of various changes to the formatting, colors and locations
of their Google ads. This kind of feedback is very valuable, and
web publishers should be sure to carefully track changes as they
occur. Changes in response rate and impressions can provide
important clues on just how to set up the web site and the ads for
maximum exposure and maximum profit.

The good news is that Google provides all the information you need
to track the effectiveness of your campaign, including ad
impressions, the number of click through conversions and of course
information on your earnings. These channel reports can be used to
determine which channels are making you the most money, and that
information can in turn be used to increase the earnings of the
underperforming channels.

Another piece of good news is that Google channels have recently
become even better. It seems that a great many program
participants had complaints about the old ways, and Google
responded by making improvements. For instance, the original
channels required users to manually change the tags for each of
their ad blocks.

The new URL channels introduced by Google make it
much easier to accomplish this task while eliminating much of the
drudgery. The URL channels can be used to track either individual
pages or an entire domain name.

Using the domain name feature
means the URL channel will automatically track all web pages under
that domain. Even better, as new pages or web sites are added they
will be automatically tracked as well. There is no longer a need
to manually change the code on all the pages.

Those wanting to track their ads across different domain names, or
track them based on things like ad sizes, ad formats, text and
background colors, etc. will still need to use the original
channels. These channels provide a great scorecard for tracking
your AdSense progress, and a great way to enhance your earnings and
improve your results.

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